Netflix’s phenomenally popular, Kpop Demon Hunters (2025) just got even bigger. Reaching global audiences even further with a new line revealed by two powerhouse toy companies – Mattel and Hasbro. Mattel unveiled their big toy licensing team-up launch with Kpop Demon Hunters lines including fashion and collector dolls, Polly Pocket and Little People lines, and an extremely impressive trio for American Girl.
This line-up was revealed at the world’s biggest toy event, at Spielwarenmesse in Nuremberg, Germany which celebrated its 75th anniversary this year. The toy-industry exclusive event runs from 27th to 31st January 2026.
Meanwhile, Hasbro launched a brand-new Kpop Demon Hunters Monopoly game and Furby Furblets. Read on to find out more in our ultimate guide on the new Kpop Demon Hunters toy with most lines set to launch in Spring 2026.
Figures & Collectibles
Funko Pop! Figures
Funko Pop! has the perfect line-up for huge fans of the animated Netflix feature. Collect all the figures from the main stars – Rumi, Mira, and Zoey to the leader of the Saja Boys, Jinu, and even the supernatural tiger, Derpy and his magpie sidekick, Sussie.
Mattel’s 6” Action Figures & For The Fans Assortment Figures
Rumi and Jinu battle it out in these 6-inch scale figures, which replicate the final scenes of the movie. Also standing at 6-inches tall are ‘For the Fans’ assortment mystery figures. Packaged in surprise boxes, there’s seven figures to collect, including the HUNTR/X line – Rumi, Mira, and Zoey to the Saja Boys – Jinu and Baby, as well as Derpy Tiger and Sussie. There’s also a rare chase figure of Derpy Tiger and Sussie to collect too.
Mattel’s Polly Pocket Tiny Capsule
The iconic Polly Pocket gets her own Kpop Demon Hunters collaboration in this new line of figures. There’s five collectibles to find and each come packaged in their own themed capsule. Rumi has a ‘Superstar Flavour’ noodle capsule, Mira comes in ‘Spicy’, and Zoey has ‘Hamburger’-themed packaging. Other characters to collect in this line are Derpy Tiger and Sussie in a potted plant capsule, and Manager Bobby comes in a HUNTR/X lightstick capsule.
Fisher-Price Little People Collector Figures – HUNTR/X and the Saja Boys
Mattel’s timeless classic line, Fisher Price Little People has yet another licensing movie collaboration line. There’s two packs to collect from the main HUNTR/X trio – Rumi, Mira, and Zoey to a Saja Boy line, featuring characters – Romance, Baby, Jinu, Abby, and Mystery in their “Soda Pop” performance outfits.
Hello Friend Mini Assortment
Also available are 13 key characters to collect as mini keychains in a reveal assortment. Characters include the Saja Boys and Derpy Tiger. Each keychain includes a clip and themed charm.
Youtooz Vinyl Figures
Popular figures brand, Youtooz have teamed up with Kpop Demon Hunters to create their very own version of the characters. From the main HUNTR/X characters – Rumi, Mira, and Zoey to the Saja Boys Demon figures, including Jinu, Abby, Baby, Mystery, and Romance. Each figure stands at 4.7 inches tall.
Hasbro’s Furby Furblets
Hasbro revealed two new Furby Furblets with Saja Boy Demon and Derpy Tiger. Both feature over 45 different sounds. The keychain clip also means you can take them everywhere with you and they make great backpack accessories.
Fashion Dolls
Mattel’s American Girl x Kpop Demon Hunters
Aimed at both children and adult collectors, American Girl’s stunning new launch of the HUNTR/X trio sees Rumi, Mira, and Zoey get their own 18-inch-tall doll versions. Directly replicating their outfits straight from the movie, Rumi features her Daenggi-inspired dragon braid and holds a Sain-Geom-inspired faux sword, Mira includes her Gok-Do-inspired faux curved sword, and Zoey comes with her signature pair of Shin-Kal-inspired faux knives. They are available to pre-order now with a release date of November 2026.
Mattel’s Kpop Demon Hunters Core Fashion Dolls
These new articulated fashion dolls include vibrant outfits and accessories accurate to their movie versions. The line features Rumi, Mira, and Zoey, as well as the Saja Boys leader himself, Jinu dressed in his “Soda Pop” outfit.
Mattel’s HUNTR/X Battle Rumi Deluxe Fashion Doll
The Kpop Demon Hunters, Rumi is dressed in her battle gear for Mattel’s new deluxe doll release. She features her signature braid and is dressed in an all-black leather-look outfit ready for combat.
Mattel’s Kpop Demon Hunters Singing Fashion Dolls
Mattel’s latest line of singing fashion dolls sees Rumi, Mira, and Zoey sing their hearts out to the popular song, “Golden”, which won ‘Best Original Song’ at this year’s Golden Globe Awards.
Mattel Creations x Kpop Demon Hunters Collector Dolls
This Mattel Creations exclusive doll set features the HUNTR/X trio – Rumi, Mira, and Zoey. Targeted towards adult collectors, these dolls feature fashion looks directly taken from their final performance in the movie. The set also comes with a certificate of authenticity. Pre-orders are set to release in autumn/fall 2026.
Games
Mattel’s UNO Kpop Demon Hunters Card Game & Hasbro’s Monopoly Kpop Demon Hunters Game
Mattel’s UNO Kpop Demon Hunters Card Game features character graphics taken straight from the movie. Recommended for two to ten players, aged 7 and up. This time there’s even a new ‘Special Rule’ invented just for this Kpop Demon Hunters game. There’s a new Wild Golden Honmoon card introduced too.
Hasbro’s Monopoly Kpop Demon Hunters board game gives players opportunities to rehearse songs, hunt down demons, and win awards to encourage teamwork and bring together the excitement of superstardom.
K-pop Demon Hunters Popularity
K-pop Demon Hunters (2025) became the most popular film to ever stream on Netflix with more than 325 million views to-date. This year the animated feature went on to win several awards including for ‘Best Animated Feature Film’ at the Golden Globe Awards and at the Critics’ Choice Awards. Other noticeable accolades include the MAMA Award for ‘Music Visionary of the Year’ and the New York Film Critics Circle Award for ‘Best Animated Film.’
There’s even a sequel planned with Kpop Demon Hunters 2 set to release in 2029. Also, make sure to check out our exclusive interview with Jessica Yoon – the author behind KPop Demon Hunters: The Official Deluxe Junior Novelization here.
